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Reinier Zonneveld will organise the very first edition of his own festival, LIVE NOW, at Hembrugterrein near Amsterdam. This won’t be your usual festival experience though, where your attention is pulled in myriad different directions; there will be just one stage, one artist performing LIVE for an astonishing 11 hours straight. Once a hub for the production of ammunition and weaponry, Amsterdam – Zaandam’s Hembrugterrein has now transformed into a cultural centre where art and creativity abounds. Hembrugterrein is a cultural centre housing several restaurants, museums and creative venues. Discover one of the Amsterdam Area’s most exciting new destinations.

“Dear Hardgaanders,

I can’t wait to play outside again and rave together in the summer of 2021!
Live NOW Festival will be back. The new date is 28 August 2021, so make sure to mark your calendar. This will be my first show, so don’t miss this one!
A limited amount of tickets will go on sale this Thursday, 11th of February, at 6PM CET via this site. Most of the tickets have already been sold so keep in mind that the ticket sales will go faster than usual.
At this moment we only ask for a deposit of 50% on a regular ticket. If the event is canceled due to Covid-19, you will be refunded the full deposit. If the Dutch government approves the event, you’ll get a notification to complete the remaining 50% payment.
All tickets for 2020 will remain valid for the upcoming edition in 2021. This means that if you intend to go this year, you can keep your ticket. Currently, there will be no further action required from you.
For more questions please visit our FAQ.
Let’s stay positive, stay healthy, and see you very soon!”

Big hug,


Bezoek website